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Event Marketing Blog

Project management & processes (3)

cover-picture-the-important-role-of-customer-journey-in-event-planning-&-event-management

The important role of the customer journey in event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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Effective exhibition stand construction: strategies to maximise ROI

Strategies to maximise ROI

Effective exhibition stand construction Participating in trade fairs and events is an essential way for companies to present their brand, reach...

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cover picture-Recognising sustainable companies in the event industry

Recognising sustainable companies in the event industry

In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...

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15 questions for the perfect trade fair construction tender

15 questions for the perfect trade fair construction tender

As an event manager and person responsible for trade fairs and events, finding the right exhibition stand construction company for the construction...

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cover-picture-the-perfect-booth

The perfect exhibition stand

This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...

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Successful trade fair follow-up

Successful trade fair follow-up

Trade fairs offer companies an excellent opportunity to acquire new customers and business partners and to find out about the latest trends and...

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Successful trade fair planning with ChatGPT

Successful trade fair planning with ChatGPT

Trade show planning can be a complex and demanding task that requires careful organisation, coordination and time management. Fortunately, advanced...

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Eventmarketing analysieren für Dummies

Analysing event marketing for dummies

Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...

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Carrying out successful recruitment fairs

Successful recruiting fairs

Recruiting fairs are increasingly becoming a success factor in the battle for new talent. What special features need to be taken into account at...

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cover picture Tipps Promote your trade fair stand correctly - 13 tips

Promote your trade fair stand correctly - 13 tips

There was a time when a simple press release was enough to advertise your stand at the next trade fair. Today, a company has to be much more creative...

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