Trade fair planning: 10 steps to a successful trade fair stand
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
3 min read
Maxima Matara
:
Friday, 20. December 2024
Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is decided how successful the upcoming trade fair appearances will be. Is your company ready to use the quiet months to set a strategic course? In this article, you will find out why it is worthwhile not to see the trade fair break as a standstill, but as a springboard for the next big success.
The peak season in trade fair construction is concentrated in the spring and fall months. Most major industry trade fairs take place from January to June and from September to November. Companies use this time to present their latest innovations, strengthen networks and secure market share.
Between these peak periods, we experience a trade fair break - a phase that seems deceptively quiet for many companies. But this is precisely where enormous potential lies.
If there is no trade fair coming up, the break should not be perceived as a standstill. On the contrary: this is the ideal time to focus intensively on upcoming challenges and opportunities.
Hier sind einige ausführliche Ansätze, wie diese Phase optimal genutzt werden kann:
Successful trade fair appearances start with careful and timely planning. Companies that take action at an early stage secure decisive advantages:
Our tip: Use the trade fair break to coordinate your goals, messages and design wishes with us. This way, we can start the next season together in a stress-free and goal-oriented manner.
Trade fair presentations are subject to constant change in order to keep pace with market requirements and visitor expectations. The quiet months offer the ideal opportunity to critically scrutinize existing concepts and develop innovative approaches. Here are some key points that can be addressed during the off-season:
Sustainability:
Digitalization:
Data analysis:
Use the break to prepare your team for trade fairs:
During the trade fair break, we concentrate on supporting our customers in their preparations:
The trade fair break is a time to rest, but also a phase that should be actively used for planning, optimization and innovation. The earlier you plan with us, the more relaxed and successful your next trade fair appearance will be..
Don't forget: the success of the coming season starts today. We are ready to shape your next projects with you. Contact us and let's work together on your future successes!
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