Exhibition Booth Logistics for International Trade Shows: Our Process at a Glance
International trade shows offer companies tremendous opportunities to enter new markets and increase brand visibility worldwide. At the same time,...
Project management & processes
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Malik Öztürk: Friday, 3. July 2026
The Right Trade Show Booth as the Key to Exhibition Success A successful trade show appearance begins long before the first day of the event....
Why Perfect Trade Show Appearances Start with the Right Data
Maxima Matara: Friday, 12. June 2026
When you visit a trade show, what do you actually remember about exhibitors’ booths? Is it the chairs, tables, or display cases? Probably not. What...
What does “full service” really mean in exhibition stand construction?
Maxima Matara: Friday, 15. May 2026
The term “full service” is often used in the exhibition industry, but not always applied consistently. For us, it means far more than simply building...
Presenting the future, proving commitment: Trade fair appearances of the automotive industry
The automotive industry is undergoing profound change, and there are few places where this transformation becomes as visible as at trade fairs....
What Really Matters in Exhibition Stand Construction
Why successful trade show appearances don’t fail because of design, but because of details you never see An exhibition stand often begins with a...
Transparency at the Exhibition Stand
Rebecca Zimmermann: Thursday, 16. April 2026
Sponsorship, Disclosure Obligations, and Ethics Trade fairs are a central component of many companies’ marketing and sales strategies. They are where...
Why a good briefing is half the battle when it comes to a trade show booth
Sascha Corban: Friday, 20. March 2026
From Concept to Success: Why Preparation Is Key When you think about your next trade show booth, an image likely pops into your head right away:...
Maximum effect with 5 levers
Maxima Matara: Tuesday, 3. March 2026
Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life....
Public trade fair vs. trade fair: Designing the right exhibition stand
Trade fairs are more than just a date in the calendar; they are your stage, your opportunity to become visible, make new contacts, and bring your...