Maxima Matara: Friday, 15. May 2026
The term “full service” is often used in the exhibition industry, but not always applied consistently. For us, it means far more than simply building...
The automotive industry is undergoing profound change, and there are few places where this transformation becomes as visible as at trade fairs....
Why successful trade show appearances don’t fail because of design, but because of details you never see An exhibition stand often begins with a...
Rebecca Zimmermann: Thursday, 16. April 2026
Sponsorship, Disclosure Obligations, and Ethics Trade fairs are a central component of many companies’ marketing and sales strategies. They are where...
Sascha Corban: Friday, 20. March 2026
From Concept to Success: Why Preparation Is Key When you think about your next trade show booth, an image likely pops into your head right away:...
Maxima Matara: Tuesday, 3. March 2026
Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life....
Trade fairs are more than just a date in the calendar; they are your stage, your opportunity to become visible, make new contacts, and bring your...
Maxima Matara: Friday, 10. October 2025
When you visit a trade fair, what really sticks in your mind about the exhibitors' stands? Is it the chairs, tables, or display cases? Probably not....
Maxima Matara: Friday, 3. October 2025
Trade fair appearances are one of the most effective ways to reach your target audience directly. Whether you want to showcase new products, recruit...
Rebecca Zimmermann: Friday, 19. September 2025
Autumn – it not only brings colorful leaves and cooler evenings, but also what is probably the most important trade fair window of the year for many...
