Messestand inszenieren und digital planen

When you visit a trade fair, what really sticks in your mind about the exhibitors' stands? Is it the chairs, tables, or display cases? Probably not. What sticks in your mind are emotions, stories, and the feeling that a company conveys. This is precisely where the crucial difference lies: a trade fair stand is more than just an exhibition of furniture; it conveys your brand, your messages, and your values. 

As an experienced trade fair construction company, we support you in effectively showcasing your brand at national and international trade fairs. In this article, we would like to show you why your trade fair booth is more than just an arrangement of furniture, how you can creatively stage it, and why digital tools such as the myWWM portal help you to plan, implement, and evaluate efficiently. 

First impressions count: emotion rather than furnishings  

Most trade fair visitors only spend a few minutes at a stand before moving on. This short time determines whether your company will be remembered positively. The decisive factor is not how comfortable a chair is, but how coherent your overall concept appears. 

At WWM, we aim to design a trade show booth that makes your brand visible. Furniture is only a means to an end. The atmosphere, messages, and a well-thought-out visitor experience are what really matter.  

If you would like to learn more about how emotions and storytelling shape first impressions at trade shows, read our blog post “The importance of storytelling at trade show booths”. 

Event Resource Management: Your digital assistant for trade fair planning

A successful trade fair appearance requires intensive preparation. Often, not only exhibitors and stand builders work together, but also caterers, technical partners, and logistics specialists. Without a digital system, this can easily become chaotic. 

With our myWWM, we offer you a powerful event resource management system (ERM) that supports you in all phases of your trade show planning. From the selection of systems to logistics and follow-up, you maintain an overview at all times and save valuable time. 

How to stage your trade fair stand and stay in control

The ExpoCloud software myWWM combines creativity with organization. While we work with you to develop your stand concept—modular, flexible, and strategically thought out—you can manage all your resources on the platform at the same time. 

Examples: 

• Book modular systems online: Flexibly select the components for your stand
• Manage logistics digitally: Setup, dismantling, and transport traceable at the touch of a button.
• Integrate advertising materials and catering: Everything can be planned centrally, without Excel chaos.

This turns your trade fair booth into an experience and, at the same time, part of an efficient, data-based process. 

Digital trade fair planning meets creative staging: turning your stand into an experience 

In the events sector, it's all about attracting attention and captivating visitors. We apply exactly this approach to trade fair construction: platforms, LED screens, interactive stations, or themed areas—all these elements enhance the impact of your stand. 

With myWWM, you always have an overview of deadlines, resources, and schedules. Because good staging requires not only ideas, but also precise timing, reliable processes, and transparent planning. 

Practical example: 1KOMMA5° exhibition stand planned and implemented with ExpoCloud 

The 1KOMMA5° exhibition stand at the Göttingen 2024 construction trade fair is an impressive example of the combination of creative staging and digital planning. Thanks to the modular frame system, the stand could be transformed into different designs in no time at all, from a compact stand to a spacious 40 m² version with seating areas and dynamic animations. The frames thus set a new standard for adaptable trade fair experiences that leave a lasting impression. 

Planning and implementation were carried out entirely via the myWWM portal:

• Modules and systems booked online: From frames and media technology to seating areas.

• Stand variants simulated in advance and coordinated in the digital planning tool.

• Logistics and services coordinated centrally: From delivery and assembly to return. 

This enabled 1KOMMA5° to create a striking brand experience while significantly increasing the efficiency and transparency of trade fair organization.

Advantages of event resource management with ExpoCloud

1. No cancellation fees for last-minute cancellations: Automated bookings enable flexible adjustments without high costs. 
2. Time savings in planning: Planning time can be reduced by up to 75% per event. Multiple trade fairs at the same time are no problem.
3. Maintain an overview: You can see all trade fair participations, the status of ongoing projects, deliveries, and return transports in one place.
4. Use sustainable rental systems: Modular systems can be used multiple times and adapted to your graphics. 
5. Trade fair service from a single source: We take care of setup, dismantling, cleaning, and shipping, saving you time and money.

Conclusion: Creativity meets efficiency

Your trade fair stand is more than just a furniture exhibition; it conveys your brand message, arouses emotions, and attracts visitors. To ensure that everything runs smoothly, you need well-thought-out planning. 

With WWM as your partner, you can combine creativity with efficiency. This ensures that every trade fair stand is a success for your brand, your visitors, and your team.

Contact us for a no-obligation consultation and see how easy trade fair stand planning can be today.

Get in touch now!