The Marketing Club Aachen as a guest at the WWM
Press release from 13.06.2017
On July 12, starting at 6:30 p.m., we welcome the Marketing Club Aachen to our new Service Hub at Konrad-Zuse-Strasse 39 in Alsdorf. During the evening, we will highlight the topic of "Digital Transformation in Live Communication" in a particularly practical way.
The opening speech will be held jointly by Mr. Andreas Ihrig, President Marketing Club Aachen, and Dr. Christian Coppeneur-Gülz, CEO WWM GmbH & Co. KG will hold. Around 7:30 p.m., Dr. Coppeneur-Gülz will give an exciting talk on the topic of "Digital Transformation in Live Communication - Contradiction or Reality". In his lecture, he will show the path of WWM from an exhibition stand builder to the leading software provider for Live Communication On Demand and nationwide winner of the WE DO DIGITAL Award of the DIHK. From theory and the initial development of the web-based software myWWM, to pan-European cloud-based service hubs, to the design of workplaces, with the goal of becoming the most agile company in the industry in mind. A special focus is the question of how the corporate and value culture drives the process of digital transformation and what conditions should be in place for employees to enjoy and live digitalization. The presentation will be followed by a half-hour tour of the new WWM Service Hub.
Experience digitalization at your fingertips with hands-on examples and insights into the cloud-driven marketing logistics center. From 9:00 p.m., there will be a get-together with snacks and drinks with open discussions and plenty of space for personal networking. Around 10:30 p.m. the event is scheduled to end and we may bid you farewell with new impressions and exciting information from the lived digital transformation of WWM.
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