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(Düsseldorf, 17.02.2020) Expocloud GmbH wins the first "Runner-up"-place of the IFES Development + Innovation Award (IDIA). The IDIA honors products, projects and services that represent outstanding new developments for the trade fair and event industry.
The focus in the awarding ceremony lays on the benefits in daily use as well as innovative strength, cost-effectiveness and sustainable use of the products. Futhermore IFES considers the development, planning and use of special materials, outstanding production processes and innovative services. The award celebrates groundbreaking innovations, developmental improvements, outstanding implementations and visionary plans and studies that "stand out from the crowd".
Expocloud GmbH submitted its Event-Metrics technology. That is a tool for analyzing the behavior of trade show visitors at and around trade fair stands. The results coming from that are similar to KPIs in online marketing (number of trade show and stand visitors, their length of stay and the proportion of returning visitors). About the Event-Metrics technology the Jury said: "Looking at the shift of Marketing Budgets, Event-Metrics is a tool to prove and improve the quality of Live-Communication. Using this tool will bring a new thrill in the ROI of Exhibitions and Events".
The awarding ceremony took place at EuroShop, the world's biggest retail trade fair, at the Expo + Event Stage on Monday, 17th Feburary 2020.