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Trade fair and event service provider expands in Hoengen industrial park

Press release from 09.02.2012

With the establishment of WWM GmbH & Co. KG in the Alsdorf-Hoengen industrial park, which intends to significantly expand its Services business unit there, it was possible to "kill three birds with one stone".

On the one hand, the provider of integrated marketing solutions has found an ideally suited location for its rapid expansion - the classic exhibition stand construction will remain at the headquarters in Monschau. On the other hand, Alsdorf-based Cinram, a manufacturer of CDs, DVDs and Blu-ray discs, has found an interesting subtenant for storage space that was recently no longer in use.

As is well known, Cinram had suffered considerable losses in manufacturing due to the loss of its main customer Warner Home Video, but in the meantime at least "regained" distribution. The third "beneficiary" in the alliance is Alsdorf, whose mayor Alfred Sonders of course immediately invited managing director Dr. Christian Coppeneur-Gülz to the city's business breakfast and wanted to win him over to support city marketing activities. Dr. Axel Thomas, Managing Director of the Economic Development Corporation of the Aachen City Region (WFG), emphasized the mediating role of City Region Councilor Helmut Etschenberg. After all, "two courageous companies," Cinram and WWM, had come together. "We, the WFG, have been the clutch in this." Thus, he said, it was possible to keep the company in the Städteregion.

Managing Director Dr. Coppeneur-Gülz, whose father founded the company in Monschau in 1980, has evidently made consistent use of the knowledge gained from his studies in business administration and his practical experience (such as at Roland Berger) to realign WWM and make it fit for the future. The company currently has 58 employees at its sites in Alsdorf, Monschau and Berlin.

Within the framework of the company's own vision "Perspective 2012" and in view of a forecast growth of 30 percent, the young managing director is relying on so-called "myWWM" solutions. He had developed the basic principle at the Wissenschaftliche Hochschule für Unternehmensführung in Koblenz. It involves web-based management of trade fairs and events. In the process, trade show systems and advertising materials are stored and centrally managed for customers. Hence the rapidly growing need for storage capacity, such as that immediately available in Alsdorf. Users no longer buy the trade show and presentation systems. According to Coppeneur-Gülz, these are provided. The order, i.e. the order for use, is placed via a corresponding portal on the Internet.

Presentation systems and trade show equipment are now shipped from Alsdorf throughout Europe and set up by special installation teams - of course for an appropriate fee "for lending". "The bottom line is that our customers save around 50 percent," says the managing director. At any time, companies can track how much certain equipment is used in everyday trade show operations - or not. In this way, WWM produces the respective equipment systems according to requirements. In the meantime, the company can point to well-known references, such as "AachenMünchener Versicherung AG". Great importance is attached to discretion and data protection when storing the items - not least for competitive reasons. The premises and warehouse in the Hoengen Industrial Park are accordingly secured.

Source: Aachener Nachrichten on Feb. 9, 2012