Competition becomes congruence

Press release from 17.09.2018

Peter Mörmann is now Business Development Manager at WWM GmbH & Co. KG. On board the WWM racing boat crew, Peter Mörmann will launch the digital innovations and dynamic spirit with his industry experience in a focused manner.

With 25 years of know-how in the field of display, modular trade show systems and trade show construction, Peter Mörmann, not only as Managing Director of Expo Display Service GmbH, has experienced and actively shaped many changes in the industry. Whether it's the strategic development of services, establishing modular trade fair systems on the market, relocating production or switching to digital printing. In all innovations, his focus is on the customer and he has always understood marketing and sales as a joint revenue team. "oneWWM - is our spirit, so Peter fits perfectly into our crew." says Dr. Christian Coppeneur-Gülz, Managing Director of WWM GmbH & Co. KG.

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Even in the glory years of the display business, Peter Mörmann and Dr. Christian Coppeneur-Gülz often faced each other - albeit as competitors in pitches. "Competitively fair, technically always at eye level and professional," says Peter Mörmann about the earlier encounters, who, after a sabbatical, was looking for a new orientation. The future is digital, process-oriented, agile and scalable, and live communication formats are on the rise. With its own innovation lab, the in-house developed event resource management portal ExpoCloud®, marketing logistics for modular exhibition systems, the RocketExpo business unit for individual exhibition construction and various awards, such as the WeDoDigital Award or the AC2 Innovation Award, WWM offered him the best prerequisites.

With his market and industry knowledge, he sees the most effective benefit especially for medium-sized businesses in the digitalization of event management. To actively shape this development, with the know-how of the digital pioneer of live communication, is the perfect symbiosis for him. "For me personally, business development at WWM means turning competition into congruence," says Peter Mörmann.