Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Maxima Matara: Wednesday, 26. March 2025

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing behind static displays and visitors passively absorbing information. Nowadays, interactive, hands-on...

Design & Conception Interaction & Engagement

Trade fair stress - woman holds her head in stress

Trade fair stress? How to keep calm and stay productive

Maxima Matara: Wednesday, 26. March 2025

Trade fairs are dynamic and often challenging events where numerous tasks are carried out in parallel every day. Maintaining an overview and working...

Project management & processes

Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub

Maxima Matara: Friday, 14. March 2025

Successful Content Marketing at Exhibitions Trade fairs offer a unique opportunity to present companies, products and services to a specialist...

Design & Conception Interaction & Engagement

Small & medium-sized stands, big impact

Maxima Matara: Thursday, 13. February 2025

How to impressively showcase your brand Even smaller exhibition stands can become real highlights with a well thought-out overall concept and...

Design & Conception

Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value

Maxima Matara: Friday, 24. January 2025

Meeting areas as a success factor at trade fairs Trade fairs are dynamic events where innovations are presented and networks are established. In the...

Design & Conception Interaction & Engagement

From LED exhibition walls to modular video walls

Maxima Matara: Friday, 17. January 2025

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

Design & Conception Innovation & Technology

Trade fair breaks

Maxima Matara: Friday, 20. December 2024

The opportunity for strategic planning and long-term success in trade fair construction Between the peak phases of the trade fair world lies a time...

Project management & processes

text 'The power of real-time data and well-thought-out strategies for efficient post-event follow-up' and a section with notes on a wall.

The power of real-time data and sophisticated strategies

Maxima Matara: Friday, 6. December 2024

The efficient trade fair follow-up The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you...

Analysis & performance measurement Project management & processes

Trade Fair Trends 2025 - Woman in front of the sunset

Trade fair trends 2025: Emotional, digital and sustainable

Maxima Matara: Friday, 29. November 2024

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

Design & Conception Innovation & Technology

Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction

Maxima Matara: Friday, 22. November 2024

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

Sustainability & compliance Innovation & Technology

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