Maxima Matara: Friday, 28. March 2025
Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important marketing tool, but success depends on more than just the product presentation. Effective communication...
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Maxima Matara: Wednesday, 26. March 2025
Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...
Maxima Matara: Wednesday, 26. March 2025
Trade fairs are dynamic and often challenging events where numerous tasks are carried out in parallel every day. Maintaining an overview and working...
Maxima Matara: Friday, 14. March 2025
Successful Content Marketing at Exhibitions Trade fairs offer a unique opportunity to present companies, products and services to a specialist...
Maxima Matara: Thursday, 13. February 2025
How to impressively showcase your brand Even smaller exhibition stands can become real highlights with a well thought-out overall concept and...
Maxima Matara: Friday, 24. January 2025
Meeting areas as a success factor at trade fairs Trade fairs are dynamic events where innovations are presented and networks are established. In the...
Maxima Matara: Friday, 17. January 2025
In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...
Maxima Matara: Friday, 20. December 2024
The opportunity for strategic planning and long-term success in trade fair construction Between the peak phases of the trade fair world lies a time...
Maxima Matara: Friday, 6. December 2024
The efficient trade fair follow-up The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you...
Maxima Matara: Friday, 29. November 2024
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
