Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value: meeting areas as a success factor at trade fairs

Maxima Matara: Friday, 24. January 2025

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and bustle, however, there are always moments when peace and discretion are required. This is exactly where...

Design & Conception Interaction & Engagement

From LED exhibition walls to modular video walls

Maxima Matara: Friday, 17. January 2025

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

Design & Conception Innovation & Technology

Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Maxima Matara: Friday, 20. December 2024

Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is...

Project management & processes

text 'The power of real-time data and well-thought-out strategies for efficient post-event follow-up' and a section with notes on a wall.

The power of real-time data and sophisticated strategies for efficient trade fair follow-up

Maxima Matara: Friday, 6. December 2024

The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...

Analysis & performance measurement Project management & processes

Trade Fair Trends 2025 - Woman in front of the sunset

Trade fair trends 2025: Emotional, digital and sustainable

Maxima Matara: Friday, 29. November 2024

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

Design & Conception Innovation & Technology

Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction

Maxima Matara: Friday, 22. November 2024

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

Sustainability & compliance Innovation & Technology

Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

Maxima Matara: Friday, 25. October 2024

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

Innovation & Technology Interaction & Engagement

The importance of storytelling at the trade fair stand

Maxima Matara: Friday, 6. September 2024

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

Design & Conception Project management & processes

The future of hybrid events

Maxima Matara: Wednesday, 28. August 2024

The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...

Digital & hybrid events

The importance of data analysis for trade fair success

Maxima Matara: Wednesday, 14. August 2024

In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...

Analysis & performance measurement Project management & processes

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