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Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

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Trade fair planning made easy: a comprehensive checklist for companies

Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts. But an impressive trade fair appearance doesn't happen by itself; it requires precise planning and a...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Effective exhibition stand construction: strategies to maximise ROI

Effective exhibition stand construction: strategies to maximise ROI

Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...

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cover-picture-successful-customer-orientation-at-trade-fair-appearance

Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

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