Maxima Matara: Friday, 20. December 2024
The opportunity for strategic planning and long-term success in trade fair construction Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is decided how...
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Maxima Matara: Friday, 6. December 2024
The efficient trade fair follow-up The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you...
Maxima Matara: Friday, 29. November 2024
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
Maxima Matara: Friday, 22. November 2024
Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...
Maxima Matara: Friday, 25. October 2024
If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...
Maxima Matara: Friday, 6. September 2024
Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...
Maxima Matara: Wednesday, 28. August 2024
The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...
Maxima Matara: Wednesday, 14. August 2024
In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...
Maxima Matara: Friday, 9. August 2024
Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....
Maxima Matara: Friday, 12. April 2024
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
