Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

Maxima Matara: Friday, 25. October 2024

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of simply presenting products on a table are over Today, it's all about captivating visitors,...

Innovation & Technology Interaction & Engagement

The importance of storytelling at the trade fair stand

Maxima Matara: Friday, 6. September 2024

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

Design & Conception Project management & processes

The future of hybrid events

Maxima Matara: Wednesday, 28. August 2024

The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...

Digital & hybrid events

The importance of data analysis for trade fair success

Maxima Matara: Wednesday, 14. August 2024

In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...

Analysis & performance measurement Project management & processes

Text 'Trade show planning made easy: A comprehensive checklist for companies' along with a checkbox

Trade fair planning made easy: a comprehensive checklist for companies

Maxima Matara: Friday, 9. August 2024

Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....

Project management & processes

Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

Maxima Matara: Friday, 12. April 2024

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

Innovation & Technology Interaction & Engagement

Strategies to maximise ROI

Maxima Matara: Wednesday, 3. April 2024

Effective exhibition stand construction Participating in trade fairs and events is an essential way for companies to present their brand, reach...

Analysis & performance measurement Project management & processes

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Successful customer-orientation at trade fairs

Maxima Matara: Tuesday, 9. January 2024

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

Design & Conception

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