Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

A man in glasses and a shirt points to a large screen for analyzing the trade fair stand.

Rethinking trade fair analysis with Event-Metrics Pro

Maxima Matara: Friday, 16. May 2025

What if you knew exactly what was happening at your trade fair stand? Imagine this: Your team has invested weeks and months in conception, design and communication, the stand is set up perfectly, the communication is targeted and well thought out....

Analysis & performance measurement

Open concepts: More visibility, more success

Maxima Matara: Tuesday, 6. May 2025

How are walls changing in modern trade fair construction? Exhibition stands are becoming more open, more flexible and more sustainable - but that...

Design & Conception

Flexible and customized solutions for finding the perfect stand to meet your needs

Flexible or customised: find the perfect stand solution

Maxima Matara: Friday, 25. April 2025

A successful trade fair presentation starts with the right strategy. One of the key questions is how your exhibition stand should be designed:...

Project management & processes

Overview of the Top Trade Shows for Companies with a Focus on Sustainable Exhibition Stands

Zero waste at exhibitions - is that even possible?

Maxima Matara: Friday, 18. April 2025

Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...

Sustainability & compliance Design & Conception Innovation & Technology

Car on the stand with moving lights and a dynamic graphic in the background

Dynamic exhibition stands: How movement attracts attention

Maxima Matara: Friday, 11. April 2025

In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...

Design & Conception Innovation & Technology

Illuminate your trade fair stand: How to set the scene for your design

Maxima Matara: Friday, 4. April 2025

An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and materials, but also through a well...

Design & Conception Innovation & Technology

Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Maxima Matara: Friday, 28. March 2025

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

Analysis & performance measurement Design & Conception

A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Maxima Matara: Wednesday, 26. March 2025

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

Design & Conception Interaction & Engagement

Trade fair stress - woman holds her head in stress

Trade fair stress? How to keep calm and stay productive

Maxima Matara: Wednesday, 26. March 2025

Trade fairs are dynamic and often challenging events where numerous tasks are carried out in parallel every day. Maintaining an overview and working...

Project management & processes

Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub: Successful Content Marketing at Exhibitions

Maxima Matara: Friday, 14. March 2025

Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the...

Design & Conception Interaction & Engagement

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