Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

Using Trade Show Attention Grabbers Effectively in 2027

Maxima Matara: Wednesday, 2. September 2026

How to Design Your Exhibition Stand and Attract More Visitors Competition at trade shows is unlikely to decrease in 2027. Visitors have limited time and often decide within seconds whether to walk past a stand or stop and engage. If you want to...

Interaction & Engagement

How to Plan Exhibition Stand Construction Costs per m² Correctly

Maxima Matara: Wednesday, 2. September 2026

Companies exhibiting at a trade show face a key question early in the planning process: What are realistic exhibition stand construction costs, and...

Costs & Budget

Exhibition Stand Trends 2027: Digital Technologies in Exhibition Stand Design Explained

Maxima Matara: Friday, 14. August 2026

Trade fairs will remain a key component of B2B communication in 2027. At the same time, new technologies are reshaping visitor expectations and...

Innovation & Technology

7 Criteria for Modular Trade Show Booths Worldwide

Maxima Matara: Friday, 26. June 2026

How to optimize exhibition booth logistics, efficiency, and impact with the right partner by your side. International trade shows represent both a...

Why Perfect Trade Show Appearances Start with the Right Data

Maxima Matara: Friday, 12. June 2026

When you visit a trade show, what do you actually remember about exhibitors’ booths? Is it the chairs, tables, or display cases? Probably not. What...

Project management & processes

More Trust, More Trade Show Success

Maxima Matara: Friday, 5. June 2026

When you think about your next trade show appearance, what comes to mind first? Your product? Your innovation? Your services? That is perfectly...

Interaction & Engagement

Materials that turn exhibition stands into unforgettable experiences.

Maxima Matara: Friday, 22. May 2026

Discover what full-service exhibition stand construction really means: From planning to execution, we provide comprehensive solutions for a...

Design & Conception

What does “full service” really mean in exhibition stand construction?

Maxima Matara: Friday, 15. May 2026

The term “full service” is often used in the exhibition industry, but not always applied consistently. For us, it means far more than simply building...

Project management & processes

Convincing with Taste: Trade Show Success in the Food Industry

Maxima Matara: Monday, 30. March 2026

Food trade shows are among the industry’s most important platforms: nowhere else do manufacturers, retailers, restaurateurs, producers, and brand...

Design & Conception Interaction & Engagement

A series of levers at the exhibition stand

Maximum effect with 5 levers

Maxima Matara: Tuesday, 3. March 2026

Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life....

Costs & Budget Project management & processes

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