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Event Marketing Blog

Modern Exhibition Stands

Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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The power of real-time data and sophisticated strategies for efficient trade fair follow-up

The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...

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Sustainable exhibition stands: modular video wall as a flexible solution

Sustainable exhibition stands: modular video wall as a flexible solution

Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...

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Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Technology in the exhibition stand: interactivity & digital integrations

Technology in the exhibition stand: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Making trade fair success measurable

Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...

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Exhibition stand of the future

Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...

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Top 100 Innovation Award for strong SMEs

The Top 100 Innovation Award is presented every year to the most innovative medium-sized companies in Germany. This year, we are proud to have won...

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LED-Videowand

Advantages and disadvantages of digital exhibition stands

Update: 06.09.2021 Digitalization is progressing steadily. New technologies are introduced every year. There are more and more areas in which digital...

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