Zarana Patel: Friday, 12. September 2025
AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...
René Meures: Friday, 22. August 2025
Imagine a visitor entering the exhibition hall. Surrounded by a sea of stands, displays, and brochures, and then: movement. A large-format video,...
Rebecca Zimmermann: Friday, 11. October 2024
Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...
Maxima Matara: Wednesday, 28. August 2024
The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...
Carina Gottschalk: Friday, 21. June 2024
Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...
Dr. Christian Coppeneur-Guelz: Sunday, 4. September 2022
The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of...
Alexander Plum: Wednesday, 6. July 2022
Who doesn't know those eternally long landing pages? Where you first have to read through everything until you get to the main point. You have to...
Léa Larisch: Monday, 16. May 2022
After virtual events were put to the acid test during the coronavirus pandemic, organizers are now increasingly staging hybrid events. A hybrid event...
Dr. Christian Coppeneur-Guelz: Thursday, 17. February 2022
Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...
Dr. Christian Coppeneur-Guelz: Monday, 14. June 2021
For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...
