Trade fair trends 2025: Emotional, digital and sustainable
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...
If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...
Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...
Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...
In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...
In the fast-paced and highly competitive exhibition industry, it is crucial for companies to find innovative ways to attract attention and stand out...
In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...
In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...
Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...