Rebecca Zimmermann: Friday, 11. July 2025
How to use live experiences for your trade fair success Live experiences and interactive presentations are key elements for a successful trade fair...
Maxima Matara: Friday, 4. July 2025
Participating in trade fairs is an investment in visibility, image and new customer contacts. But in reality, many companies experience exactly the...
Maxima Matara: Wednesday, 26. March 2025
Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...
Maxima Matara: Friday, 14. March 2025
Successful Content Marketing at Exhibitions Trade fairs offer a unique opportunity to present companies, products and services to a specialist...
Maxima Matara: Friday, 24. January 2025
Meeting areas as a success factor at trade fairs Trade fairs are dynamic events where innovations are presented and networks are established. In the...
Maxima Matara: Friday, 25. October 2024
If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...
Rebecca Zimmermann: Friday, 11. October 2024
Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...
René Meures: Friday, 12. July 2024
In the fast-paced and highly competitive exhibition industry, it is crucial for companies to find innovative ways to attract attention and stand out...
Carina Gottschalk: Friday, 21. June 2024
Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
