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Event Marketing Blog

Exhibition Planning & Software

Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is...

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The power of real-time data and sophisticated strategies for efficient trade fair follow-up

The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...

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Successful communication in trade fair construction: together step by step to the perfect trade fair stand

Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...

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The importance of storytelling at the trade fair stand

The importance of storytelling at the trade fair stand

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

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The right trade fair stand positioning for a successful trade fair appearance

The right trade fair stand positioning for a successful trade fair appearance

Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...

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The importance of data analysis for trade fair success

The importance of data analysis for trade fair success

In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...

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Trade fair planning made easy: a comprehensive checklist for companies

Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....

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Trade fair construction and safety regulations: What you need to look out for

Trade fair construction and safety regulations: What you need to look out for

In exhibition stand construction, safety is no coincidence, but an essential prerequisite for a successful and professional presentation. Safety...

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cover-picture-the-important-role-of-customer-journey-in-event-planning-&-event-management

The important role of the customer journey in event planning & event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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Effective exhibition stand construction: strategies to maximise ROI

Effective exhibition stand construction: strategies to maximise ROI

Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...

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