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Event Marketing Blog

Design & Conception

MSD exhibition stand well-lit, truss and LED video wall

What a good stand builder should do for you

A successful trade fair appearance begins long before the first handshake at the stand. As an experienced trade fair construction company, we at WWM...

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LED poster for trade fairs and events that presents innovative ideas and concrete design options.

LED-Poster Plus: The new highlight for trade fairs and events

Imagine you are entering an exhibition hall. To the left and right: roll-ups, posters, monitors - everything as usual. But then your gaze falls on a...

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Ein Wohnzimmer auf der Messe

The exhibition stand as a business living room

Between show effect and proximity - a question of design Whether loud, bright and spectacular or quiet, open and inviting - exhibition stands can...

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A man is working on a laptop on which a checklist for planning the trade fair is displayed.

You should avoid these 5 mistakes when planning a trade fair

A trade fair appearance is a unique opportunity to put your company in the spotlight, make new customer contacts and strengthen existing...

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 A large two-storey stand with a mural and a large glass exhibit.

How to make the double-decker stand work

More exhibition space? The exhibition hall is booked, the concept is ready - but there's not enough space in front or behind? Your ideas are growing,...

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Open concepts: More visibility, more success

How are walls changing in modern trade fair construction? Exhibition stands are becoming more open, more flexible and more sustainable - but that...

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Overview of the Top Trade Shows for Companies with a Focus on Sustainable Exhibition Stands

Zero waste at exhibitions - is that even possible?

Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...

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Car on the stand with moving lights and a dynamic graphic in the background

Dynamic exhibition stands: How movement attracts attention

In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...

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Exhibition stand lamps that illuminate

Illuminate your trade fair stand

How to set the scene for your design An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and...

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Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

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