Maxima Matara: Friday, 25. April 2025
A successful trade fair presentation starts with the right strategy. One of the key questions is how your exhibition stand should be designed: flexible and versatile or permanent and customised? The answer is as varied as the companies themselves....
Read More
Maxima Matara: Friday, 18. April 2025
Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...
Maxima Matara: Friday, 11. April 2025
In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...
Maxima Matara: Friday, 4. April 2025
An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and materials, but also through a well...
Maxima Matara: Friday, 28. March 2025
Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...
Zarana Patel: Wednesday, 26. March 2025
The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the...
Rebecca Zimmermann: Wednesday, 26. March 2025
The barrier-free design of trade fair stands is becoming increasingly important. Companies that exhibit at trade fairs should ensure that their...
Maxima Matara: Wednesday, 26. March 2025
Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...
Maxima Matara: Wednesday, 26. March 2025
Trade fairs are dynamic and often challenging events where numerous tasks are carried out in parallel every day. Maintaining an overview and working...
Maxima Matara: Friday, 14. March 2025
Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the...
Maxima Matara: Thursday, 13. February 2025
Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...
Zarana Patel: Friday, 7. February 2025
Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...
Zarana Patel: Friday, 31. January 2025
The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...
Maxima Matara: Friday, 24. January 2025
Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...
Maxima Matara: Friday, 17. January 2025
In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...
René Meures: Friday, 10. January 2025
Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...
Rebecca Zimmermann: Friday, 3. January 2025
Efficient inventory management with digital tools Managing a warehouse is a complex task, especially with the large number of interlinked workflows....
René Meures: Friday, 27. December 2024
Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...
Maxima Matara: Friday, 20. December 2024
Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is...
René Meures: Friday, 13. December 2024
The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...
Maxima Matara: Friday, 6. December 2024
The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...
Maxima Matara: Friday, 29. November 2024
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
Maxima Matara: Friday, 22. November 2024
Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...
Maaike Rotthier: Friday, 15. November 2024
A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...
Guest author: Dr. Ralf Schadowski: Friday, 8. November 2024
How companies can act in compliance with data protection regulations at trade fairs and use the data collected effectively. In today's business...
Bernd Freiter: Friday, 1. November 2024
Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...
Maxima Matara: Friday, 25. October 2024
If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...
Bernd Freiter: Friday, 18. October 2024
Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...
Rebecca Zimmermann: Friday, 11. October 2024
Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...
Bernd Freiter: Friday, 20. September 2024
The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...
Archana Rajaratnam: Friday, 13. September 2024
Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...
Maxima Matara: Friday, 6. September 2024
Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...
Maxima Matara: Wednesday, 28. August 2024
The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...
Maaike Rotthier: Friday, 23. August 2024
Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...
Maxima Matara: Wednesday, 14. August 2024
In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...
Maxima Matara: Friday, 9. August 2024
Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....
René Meures: Friday, 2. August 2024
In exhibition stand construction, safety is no coincidence, but an essential prerequisite for a successful and professional presentation. Safety...
Maaike Rotthier: Friday, 26. July 2024
In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...
Archana Rajaratnam: Friday, 19. July 2024
Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...
René Meures: Friday, 12. July 2024
In the fast-paced and highly competitive exhibition industry, it is crucial for companies to find innovative ways to attract attention and stand out...
René Meures: Friday, 5. July 2024
In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...
Maaike Rotthier: Friday, 28. June 2024
In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...
Carina Gottschalk: Friday, 21. June 2024
Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...
Archana Rajaratnam: Tuesday, 11. June 2024
A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...
Archana Rajaratnam: Monday, 3. June 2024
Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...
Birgit Wallner: Friday, 24. May 2024
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Mike Linzenich: Friday, 10. May 2024
Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...
Archana Rajaratnam: Friday, 26. April 2024
The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...
Maaike Rotthier: Friday, 19. April 2024
The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...
Maxima Matara: Friday, 12. April 2024
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
Maxima Matara: Wednesday, 3. April 2024
Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...
Maaike Rotthier: Saturday, 23. March 2024
In a world where sustainability is becoming increasingly important, companies are faced with the challenge of integrating these principles into all...
René Meures: Wednesday, 21. February 2024
Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....
Maxima Matara: Tuesday, 9. January 2024
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
Bernd Freiter: Friday, 11. August 2023
The relevance of a partnership with environmentally conscious exhibition stand construction companies: In the ever-changing business world, awareness...
Archana Rajaratnam: Wednesday, 19. July 2023
In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...
Annalena Struever: Wednesday, 21. June 2023
As an event manager and person responsible for trade fairs and events, finding the right exhibition stand construction company for the construction...
Alexander Plum: Wednesday, 31. May 2023
This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...
Annalena Struever: Wednesday, 3. May 2023
Trade fairs offer companies an excellent opportunity to acquire new customers and business partners and to find out about the latest trends and...
René Meures: Wednesday, 19. April 2023
Trade show planning can be a complex and demanding task that requires careful organisation, coordination and time management. Fortunately, advanced...
Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Annalena Struever: Thursday, 23. February 2023
At a trade fair, there are many people in a limited space. Exhibition stands are often made of wood or lightweight building materials that are highly...
Alexander Plum: Wednesday, 8. February 2023
A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the...
Annalena Struever: Thursday, 2. February 2023
Recruiting fairs are increasingly becoming a success factor in the battle for new talent. What special features need to be taken into account at...
Christina Gier: Wednesday, 25. January 2023
Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...
Léa Larisch: Wednesday, 18. January 2023
There was a time when a simple press release was enough to advertise your stand at the next trade fair. Today, a company has to be much more creative...
Dr. Christian Coppeneur-Guelz: Wednesday, 11. January 2023
Exhibitor sins to avoid As a visitor to a trade fair, have you ever come across a deserted stand where only a few brochures and leaflets have been...
Annalena Struever: Wednesday, 4. January 2023
We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...
Bernd Freiter: Wednesday, 21. December 2022
It is not uncommon in the trade fair industry to conclude framework agreements that define the cooperation over several years between the contractual...
Annalena Struever: Wednesday, 16. November 2022
2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...
Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022
The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...
Archana Rajaratnam: Wednesday, 12. October 2022
Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...
Annalena Struever: Thursday, 6. October 2022
It doesn't always have to be a huge exhibition stand with a stand area of 750m² or more. Even with a small trade fair budget and a manageable stand...
Alexander Plum: Wednesday, 7. September 2022
Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...
Laura Wirtz: Wednesday, 7. September 2022
Trade fairs - there is hardly a place where the attention of potential customers is vied for more. Just as a pilot navigates the aeroplane to the...
Dr. Christian Coppeneur-Guelz: Sunday, 4. September 2022
The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of...
Alexander Plum: Wednesday, 24. August 2022
It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...
Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
Alexander Plum: Friday, 22. July 2022
A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...
Alexander Plum: Wednesday, 20. July 2022
You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...
Alexander Plum: Friday, 15. July 2022
The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...
Alexander Plum: Wednesday, 6. July 2022
Who doesn't know those eternally long landing pages? Where you first have to read through everything until you get to the main point. You have to...
Alexander Plum: Wednesday, 29. June 2022
Every trade fair exhibitor wants to attract as many visitors as possible to their stand. Make contact and communicate with them. To present their...
Alexander Plum: Wednesday, 8. June 2022
Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...
Bernd Freiter: Tuesday, 24. May 2022
The costs of environmental change should not be underestimated. Regulations often force companies to invest in new technologies, services and...
Léa Larisch: Monday, 16. May 2022
After virtual events were put to the acid test during the coronavirus pandemic, organizers are now increasingly staging hybrid events. A hybrid event...
Angeliqua Kocetov: Wednesday, 11. May 2022
If we look at the future of the trade fair world, we can see that the trend towards digital trade fair stands is on the rise. “Digital exhibition...
Annalena Struever: Wednesday, 20. April 2022
CWIEME (Coil Winding, Insulation and Electrical Manufacturing Exhibition) is one of the best-known exhibition and conference events in Germany and...
Maike Jensch: Friday, 15. April 2022
We live in a world in which social media has become indispensable. Social platforms are part of our everyday lives. Even if many demonize it, social...
Annalena Struever: Wednesday, 13. April 2022
The Leipzig Veterinary Congress, including the Vetexpo trade fair, takes place every two years in the trade fair city of Leipzig and is the largest...
Annalena Struever: Tuesday, 22. March 2022
The Top 100 Innovation Award is presented every year to the most innovative medium-sized companies in Germany. This year, we are proud to have won...
Annalena Struever: Wednesday, 9. March 2022
Purposefully planned events are an effective marketing tool that can give the company more reach. This is because events make it possible to address...
Dr. Christian Coppeneur-Guelz: Sunday, 27. February 2022
Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...
Dr. Christian Coppeneur-Guelz: Thursday, 17. February 2022
Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...
Dr. Christian Coppeneur-Guelz: Thursday, 30. September 2021
Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...
Christina Gier: Monday, 6. September 2021
Update: 06.09.2021 Digitalization is progressing steadily. New technologies are introduced every year. There are more and more areas in which digital...
Dr. Christian Coppeneur-Guelz: Monday, 14. June 2021
For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...
Christina Gier: Thursday, 10. June 2021
In the last 2 to 3 years, the terms “hybrid events” and “hybrid trade fair stand” have become almost impossible to avoid. This has preferably emerged...
Bernd Freiter: Thursday, 11. March 2021
We have already heard a lot about virtual events and trade fairs in recent months. And the possibilities of a virtual trade fair are as individual as...
Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021
As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...
Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
Christina Gier: Tuesday, 10. November 2020
Virtual trade fair stands are wonderful information carriers for online lead generation: the association with real trade fair stands gives visitors...
Bernd Freiter: Saturday, 7. November 2020
In 2019, we acquired the internationally active veterinary pharmaceutical company Veyx-Pharma GmbH as a new customer. WWM GmbH & Co. GmbH initially...
Christina Gier: Tuesday, 3. November 2020
Virtual trade fair stands are becoming increasingly important for companies. While the topic was initially viewed with skepticism and assumed to be a...
Bernd Freiter: Tuesday, 27. October 2020
The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...
Bernd Freiter: Tuesday, 13. October 2020
In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...
Stefan Kunzendorf: Tuesday, 18. August 2020
As an event manager or the person responsible for your company's trade fair appearances, you know best about the challenges of event and trade fair...
Bernd Freiter: Wednesday, 27. May 2020
Ever since the global coronavirus shutdown of all congresses, trade fairs and other live communication events, companies have had to completely...
Mike Linzenich: Wednesday, 27. May 2020
Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...
Annalena Struever: Tuesday, 3. March 2020
As a project manager, you often ask yourself how satisfied the customer is with your work. With the planning of the exhibition stand, the assembly as...
Guest author: Nico Feldmann: Tuesday, 25. February 2020
I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...
Bernd Freiter: Wednesday, 19. February 2020
Assembly and logistics are a decisive factor in making an exhibition stand a success. In order to guarantee the smoothest possible assembly and...
Dr. Christian Coppeneur-Guelz: Tuesday, 18. February 2020
Many customers use modular and mobile trade fair equipment to present themselves at smaller events on site. For trade fairs or events that sometimes...
Dr. Christian Coppeneur-Guelz: Friday, 31. January 2020
In the area of procurement of goods and services, it is not only a matter of deciding on the product range, quality, quantity and price, but also on...
Dr. Christian Coppeneur-Guelz: Friday, 24. January 2020
Many companies ask themselves whether they can participate in trade fairs or events from a financial perspective. Small companies in particular are...
Annalena Struever: Tuesday, 21. January 2020
Digitalisation has firmly taken hold of our lives. Almost daily, we hear about new technologies. Many things are becoming more convenient, simpler,...
Carina Gottschalk: Wednesday, 15. January 2020
Update: 27.10.2022 If you want to visit several trade fairs a year, you often fall back on exhibition stands with a plug-in system. Unfortunately,...
Iris Schluetz: Friday, 10. January 2020
Update: 20.10.2022 Every year, countless trade fairs and events take place in Germany at which companies show their presence on the market. For...
Pascal Dicks: Wednesday, 8. January 2020
Update: 20 October 2022 That sounds like a contradiction at first. Especially when you think about the huge piles of waste that are generated when...
Laura Wirtz: Friday, 3. January 2020
In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...
Marius Palm: Thursday, 12. December 2019
Digitalisation is a major topic in our society. It is virtually omnipresent and does not stop at any industry. It also has to be addressed in the...
Angeliqua Kocetov: Tuesday, 10. December 2019
At one-day and smaller events, it is often the case that exhibitors prefer to set up their exhibition stand themselves. However, very few exhibitors...
Michelle Vollrath: Tuesday, 10. December 2019
Let's face reality: if you're planning a trade fair on a rather small budget, you can't reinvent the wheel. Even if you don't have enough money for...
Bernd Freiter: Saturday, 7. December 2019
Let's assume that you set a budget of € 25,000 for the construction and dismantling of a trade fair stand, including all logistics costs, in your...
Annalena Struever: Friday, 29. November 2019
Web-to-print and print-on-demand. What does that actually mean? Print-on-demand (POD) refers to printing on request or on demand. This usually works...
Dirk Jansen: Tuesday, 26. November 2019
After a trade fair, the stand builder's invoice includes the item for the storage of empties and full goods. Depending on the size of the stand, this...
Michelle Vollrath: Saturday, 23. November 2019
Anyone familiar with planning an exhibition stand is initially confronted with the following question: Which components of my trade fair appearance...
Carina Gottschalk: Saturday, 23. November 2019
Creating a successful graphic concept is an enormously important part of trade fair design. The graphics often arouse the interest of potential...
Thomas Schuetz: Wednesday, 13. November 2019
When designing an exhibition counter, I look at what my customer needs. What size is required and what does my customer want to do with this counter?...
Dr. Christian Coppeneur-Guelz: Sunday, 10. November 2019
Especially in the area of trade fairs and events, it is very important to present your own company in a modern and innovative way. As with company...
Bernd Freiter: Wednesday, 6. November 2019
Would you like to receive a great trade fair concept from your stand builder? A design perfectly tailored to your objective? Transparent and...
Dr. Christian Coppeneur-Guelz: Tuesday, 13. November 2018
Congresses are an event format with very specific challenges for the companies exhibiting there. However, if you pay attention to a few basic points,...
Dr. Christian Coppeneur-Guelz: Thursday, 13. October 2016
Losing the company's authority to act - every entrepreneur shudders at the thought. But why is corporate social responsibility (CSR) an integral part...
